Today, we know branding and communication have changed vastly for many companies. Companies have started realizing if they are able to set right social marketing campaigns then the chances of their visibility are more as compared to other marketing channels.
Ofcourse, people still do opt in for a brand ambassador or publish in big media channel before they launch the product, but socials can give them a much better platform than any channels. But to make this part work, lots of experiments need to be performed, like-
- Which image is getting user attention,
- What kind of text is making the user click on the link,
- Are they actually filling the information you need to fill them up?
Well, the answer for above really varies.
So, how can you make your marketing campaign effective on socials specially Facebook, Twitter, Linkedin, pinterest and other popular ones?
We will not dig into how to set advertising over here. We may cover those points in detail in later articles.
If you wish to be notified about that article:
Let’s discuss some of the important points while making your social media campaign planning. These are tried and tested by me personally for our companies and companies that we been working for.
Set up small Social campaigns with small goals
We need to add some sort of goal before starting my campaign. Like I just can’t say I will pay $10000 for my social campaigns.
It’s too wrong approach!
You must need to define your goals i.e in $10000 what is your goal?
Is your goal to get a particular number of page likes?
Is it to get people to your website and submit their details?
Or you want them to download your app?
If budget is planned well you can define the right strategy for your campaigns.
Once done, monitor your analytics to see the engagement you get. Are your goals getting fulfilled. If not, try and test with another image or content.
Do it till results are achieved
Let right people execute the tasks
After getting your desired ‘call to action’ results, it’s time to assign task to the right people.
For eg: People submitting contact details will need to be attended by sales for explaining your products, the marketing team to offer the best customer service, PR to update your user about any new updates in your company or product and so on.
If things are not departmentalised chances are your user may lose interest in your product and may choose your competitor brand over you.
We all know that social marketing campaigns are generally carried out by segmentation i.e targeting people with their interest, age group, demographic and etc.
But all social platform strategy differs. Like what works with Facebook, may not work on twitter or Linkedin and vice versa.
Eg: – Facebook need to be targeted two or three times a day, Linkedin should be focused on making more connections and getting connected in groups and so on.
So explore all opportunities and work in different ways with different platforms.
Before any announcement, create momentum
It is observed that large companies fail to do this. Like you plan some major announcement and start posting about it. Instead, create some curiosity may be 24 hours prior to your launch shall be sufficient. Don’t make it too long as people generally tend to lose interest.
By creating the momentum, you get people engaged with your brand. More people are likely to follow your post and you gonna get the attention.
“Remember our goal is to get people to take the desired action and not only to get them to notice our products”
Let experts do the task
When you plan the social media campaign get it drafted by the copywriter or content writer to get user attention. Let your technical team handle all technical difficulties, let social media query be answered by dedicated staff.
Once, you have planned your campaign let me take you to some more points for making your social marketing campaigns more effective.
Don’t miss this part it has some killer tips which may help you design your campaigns.
Find the best time your users are online
It’s very easy to ask over here, how am I going to know what time my user sleeps or when he is active on social channels am targeting.
Well, be patient I will explain you some simple methods 🙂
The best way to know when your users are online spent some time yourself in social media groups. Once you are active on social media you will know which time your user generally post a question or asking any doubts.
If your product is new I meant if it’s unique then ask few queries in groups to know how would they be interested about such products in the market.
Learn when they answer. Hear what they have to say.
Are you giving them all that they need, then you already have your user build up, if not, then delay the launch but make sure you give your user the best. This way you will build trust and faith again.
Increase your email list
It is observed by experts then you can make your sell once without email capture. But you can make your product sell again and again if you have captured email id though sales funnel
[We shall again, not discuss about how to create a sales funnel. We may add this subject in a later post.]
You can subscribe us for the update on this post in future.
Also, with email id captured during your campaigns you can sell your future products or your old products. Ultimately, it may increase your turnover for sure.
Conduct split testing
If you want to learn effective ways of social media marketing you need to do split testing or A/b testing to try and test which method is working for your product.
Do mind, I said product and not brand. As what works for one product may not work for another. So continuous testing is the only formula to know how it happens.
Get response can help you get tested with your email marketing campaign , and
Instapage for split testing of landing pages
Every social media platform gives different purpose. And you need to know what message you send to which platform. Like if you are an Oil manufacturer you may not want to use pinterest for your reach.
It is observed Pinterest,Facebook , Instagram are more used by Females. So if you into fashion or health or any such business area where female users are more you can target these specific websites.
Men are generally fond of using twitter, Linkedin and google plus so you can target these sites if you own real estate or manufacturer or any such business.
“Study your audience well and you will never get fail”
I have some simple tip for you to know how to know your audience if you know your competitor
Get your competitor details
Go to site www.alexa.com
Add competitor link
Scroll and in the bottom you will see gender and other details.
Plan your marketing campaign with similar statistics 🙂
Don’t limit to only organic traffic
Generally a company believes it’s easy to get traffic through SEO and get your website in the top results on google to correct landing page.
But we are failing to notice that today google is not the only search engine. We have millions of users in Twitter, Facebook, Pinterest, YouTube and so on. If we only focus on SEO, we are missing big traffic in these social media engines.
So focus on both the results and get the desired action done.
Get the right planning before you start your social campaigns. Study your competitor in the best way. Give all detail to your audience about they will get by using your products. As audiences are getting smarter day by day in making the decision of purchase.
Have any more tips or ideas to share. Hit us with a comment or contact us. We shall be glad to answer your queries.