WordPress has turned out to be one of the best hosting platforms for bloggers, designers, experts, online sellers etc. to market their products. In fact, nearly 26% of all registered websites use WordPress as its content platform. [Source]
When we talk of an Ecommerce website design, I prefer an open source Ecommerce platform which fulfill the criteria of client requirement, budget, ease of operations etc. Also, the platform should be mobile friendly since more than 50% of Ecommerce traffic comes from mobiles. [Source]
Fortunately, there are several such downloadable platforms available to enhance your Ecommerce experience. And some of them don’t require a WordPress account to start with.
Let’s have a look at some of the popular Ecommerce website design platform comparison:
Image Source: wikimedia.org
Magento is an open source Ecommerce platform which has been written in PHP language. The software was originally created by Varien Inc. with its first beta version officially released in 2007. Since then Magento’s popularity has grown in leaps and bounds.
Today, Magento is a market leader in providing our budding Ecommerce startups a definite platform for launching their website and kick starting their business. With over 29% out of a sample of 1 million websites vying for Magento, it is clear who dominates the Ecommerce platform market.
Image source : aheadworks.com
- SEO friendly
- Large Extension Base
- Completely free
- CMS built specifically for Ecommerce
- Requires stronger hosting than other open source platforms
- Highly customizable templates
- Multi lingual site management
- Various payment gateways and multi currency payment options
- Different shipping options
You can read the latest Magento updates by clicking here
Some drawbacks are:
- High hosting expenses
- Not suitable for small and medium businesses
- High web developers cost [since Magento requires a team specialized in it]
Image source: Wikimedia.com
Shopify is another well known best free ecommerce platform which helps you set up an online market for your products to be sold digitally. It was founded in 2004 by Tobias Lutke, Daniel Weinand and Scott Lake after Tobias was unsatisfied with the then ecommerce products in the market.
With a vast set of easy to use tools instilled in this platform, Shopify has been one of the most efficient and economical Ecommerce platforms to choose from.
- Stunning themes
- Cost effective
- Access to HTML and CSS for customization
- Faster loading time
- Sales analytics made easy with Analytics Tools
- Mobile friendly
- Robust support system
- Order Integration System
Some more features:
Get the latest news about Shopify right here.
Image source: Wikimedia.com
This one is my personal favorite and most popular ecommerce platforms!
Developed by WordPress Theme Developer WooThemes in September 2011, the WooCommerce platform has been downloaded by around 13.8 million users, has more than 400 extensions and has been translated into 26 languages as on 2016.
WooCommerce has become a rage especially among young Ecommerce entrepreneurs who have budgetary constraints and wish to get the optimum benefit from having their own business website. Not surprisingly, nearly 37% of all Ecommerce websites prefer WooCommerce as their default plugin.
As of 2016, WooCommerce owns nearly 78% of WordPress Ecommerce market share.
So what makes WooCommerce so special?
- Every rational startup owner would look for investing in assets which require minimum costs and offer maximum returns. With WooCommerce, the investment is $0.
- Setting up an Ecommerce website would usually require hiring a team of web developers to do the needful since startup owners aren’t savvy with the technical aspects of a website. With WooCommerce, even a layman can set up an Ecommerce website and set the sales engine running.
- Just because WooCommerce is free doesn’t make it unprofessional. You will find around a mammoth 300 extensions [some of which are paid] to choose from. Even the paid extensions are cheaper as compared to those offered by Magento and Shopify.
- WooCommerce complies with the security standards of WordPress and thus your Ecommerce website is not prone to any security risks.
- A large room for customization is the USP for WooCommerce. Unlike its rivals, WooCommerce offers the desired flexibility in customizing your website which the startups owners crave for. You can edit, add or delete any features like product and price range, tracking orders, order processing systems, payment gateways etc.
- Though WooCommerce offers you a premium service for some extra services, the basic edition gives you more than your expectations. With WooCommerce, even a startup looks like an Ecommerce giant thanks to a variety of WordPress themes, templates, plugins, extensions etc. which you can modify as per your requirements is sufficient to give users a complete online shopping experience.
- Our world has transitioned from the Computers Age to the Mobile Age. Thus it becomes imperative for any Ecommerce firm to have its website mobile friendly. WooCommerce is a plugin under the WordPress platform which itself is mobile friendly and easy to operate. So it’s natural for WooCommerce to have a mobile friendly interface viewable via mobile phones and tablets.
- Google index spiders scan your Ecommerce web pages and index the website data, based on which your website gets ranked on Google SERP [Search Engine Results Page]. Having your website optimized is the main criteria for getting your website ranked in the first page for related keywords. Since WordPress is SEO friendly, WooCommerce uses this feature for its current and potential users as leverage against its competitors.
- Ecommerce website team needs to constantly update any changes in market prices, addition or removal of products, delivery and payment modes etc. in the site catalog. WooCommerce offers an easy catalog management system wherein you can make use of the Tools option and execute the necessary changes.
- Firms frame their short term and long term strategies based on the trends, sales volume, demand etc. from the consumer market. Through WooCommerce, you can also avail of the analytics feature just by downloading an Analytics plugin. You can also go for Google Analytics integration to get a wide range of data statistics.
You can learn how to operate WooCommerce on your own through this video.
I highly recommend WooCommerce for:
- Beginners in the Ecommerce industry
- Firms who are looking for cost cutting
- Firms who wish to derive maximum returns from minimum investments.
- Who wish to manage their website independently rather than hiring a web developers team
WooCommerce offers much more features than its peers and thus it caters to a large section of Ecommerce startups and provides them the arsenal required to boost their online business.